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Think of them as a hybrid between a still image and a video. Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact. And since c ontent that makes us feel something encourages us to share, these tiny animations are worth experimenting with. The best part about GIFs is that they aren't too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time.
Gather the images you want in a separate folder. Then, select Browse, and choose which files you'd like to use in your GIF. Then, click OK. Photoshop will then create a separate layer for each image you've selected. Create each frame of the animated GIF as a different Photoshop layer.
Be sure to name your layers so you can keep track of them easily when you make your GIF. To name a layer, go to the Layer panel on the bottom right of your screen, double-click on the default layer name, and type in the name you want to change it to. Press Enter when you're finished. Once you have your layers in there and you've named them all, you're ready for step two. Pro Tip: If you want to combine layers so they appear in a single frame in your GIF, turn visibility on for the layers you want to merge by clicking on the "eye" to the left of each layer name so only the eyes for the layers you want to merge are open.
Photoshop will create a new layer containing the merged content, which you should also rename. The Timeline window will appear at the bottom of your screen. Here's what it looks like:. If it's not automatically selected, choose it from the dropdown menu -- but then be sure to actually click it, otherwise the frame animation options won't show up. From the dropdown menu that appears, choose Create new layer for each new frame. To do this, click the time below each frame and choose how long you'd like it to appear.
In our case, we chose 0. The default will say Once , but you can loop it as many times as you want, including Forever. Click Other if you'd like to specify a custom number of repetitions. Satisfied with your GIF? Next, choose the type of GIF file you'd like to save it as under the Preset dropdown. If your image employs a lot of solid colors, you may opt for no dither. Click Save at the bottom to save the file to your computer. Upload the GIF file into any place online that you'd put an image, and it should play seamlessly.
On any of these social feeds, animated GIFs can be a great way to stand out in a crowded feed. Animated GIFs display in email the same way a regular image does. So why not spruce up your email marketing by replacing still images with animated ones? Not only could this help capture recipients' attention with novelty alone, but it could also have a direct impact on your bottom line.
Make use of GIFs by showcasing products, making event announcements, or otherwise enticing readers. Source: Litmus. And finally, one of our oldie-but-goodie favorites: an animated GIF from a post on office kitchen recipes. Originally published Jul 10, AM, updated February 10 Contact Sales.
Investors Investor Relations. Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! Get HubSpot free. Marketing 9 min read. Written by Lindsay Kolowich lkolow. Lindsay recommends starting with this free Photoshop Guide. Get the Guide. Open up the Timeline window. In the Timeline window, click "Create Frame Animation.
Open the same menu icon on the right, and choose "Make Frames From Layers. At the bottom of the toolbar, select how many times you'd like it to loop. Preview your GIF by pressing the play icon. Topics: Visual Content. Don't forget to share this post! Download for Later.